Digital Psychology & Persuasion

Understand user behaviour, improve user experience UX, influence buying decisions

95% of all buying decisions are made in the subconscious mind. Learn how to uncover this hidden force to maximize your success.

You need your website to quickly provide visitors with the information they seek. This must be done in mere seconds to capture their attention. You must also entice their interest and connect emotionally. Otherwise, any time, effort or money invested in attracting users will be wasted forever.

These potential customers will only make a return visit if they are engaged.

Every design element has a strong influence on people’s thoughts, actions, and motivations. To ensure success, even for a site with perfect aesthetics, creating a powerful connection is essential.

Utilize digital psychology, persuasion, and neuromarketing to create captivating content and designs. These will attract customers and help them reach your business objectives.

Maximize profits by maximizing engagement!

What is Digital Psychology?

Digital psychology is a relatively new concept that marries digital marketing with behavioural economics and psychology. Heavily steeped in science, digital psychology aims to understand how technology affects the human psyche and how it influences our behaviour and buying decisions.

While it’s a burgeoning area of study, it’s one that smart marketers and optimizers are already using to their advantage.

You have to approach your marketing endeavours from your customer’s perspective to ensure that you’re hitting all the right psychological triggers, giving your visitors what they want, and making as much impact as possible.

Benefits of Digital Psychology and Persuasion

Digital psychology and neuromarketing should be an integral part of your CRO strategy. Understanding how your audience thinks, feels, and behaves can provide a goldmine of information.

Embracing that data will help you learn their interests, grab their attention, and elicit an emotional response with persuasive design and copy. From there, you can create a premium web experience that pushes users to take action. It can:

  • Grab visitors’ attention
  • Retain their interest
  • Build trust & motivation
  • Improve user experience
  • Reduce friction
  • Reduce cognitive load
  • Evoke psychological triggers
  • Elicit emotional response
  • Increase conversions
  • Build habits and loyalty 
  • Encourage repeat purchase

Influence - The Psychology of Persuasion

The backbone of this marketing technique revolves around seven core principles made popular by famed psychologist Dr. Robert. B. Cialdini. Effective implementation involves using the following principles in your website to create a conscious and subconscious response that drives conversions.

  • Reciprocation: The idea that humans feel obliged to support those that have provided favours in the past.
  • Commitment and consistency: Once someone commits, they’re more inclined to do so again.
  • Social proof: Users are more likely to convert when they see that others have done so successfully.
  • Liking: People will support people and companies they view favourably.
  • Authority: Humans always follow the perceived authority figure.
  • Scarcity: A product or service in short supply creates more demand.
  • Unity: Web users support those with shared identities like race, ethnicity, and more.

Friction - Take Advantage of this Untapped Force

Friction is the enemy of success – but it can be your best friend too. Learn how to address friction on your pages. Systematically identify and reduce friction from your website to make people stay and buy from you (and come back for repeat purchases).

CXL-Certified Digital Psychology Specialist


There’s no better way to connect with potential customers than through the art of digital persuasion. But like all CRO efforts, digital cognitive psychology is best applied by a professional.

I’m a CXL-Certified Digital Psychology Specialist who knows how to use digital psychology and persuasion to optimize conversion rates and improve your bottom line. We use proven psychological frameworks to improve your website, understand user behaviour, and influence purchase patterns.

Schedule a consultation today and take the first steps to connect to your audience on a much deeper level.

95% of all purchase decisions are made in the subconscious mind.