People come to your website with questions in mind. They are looking to solve a problem or find a product/service that fits their needs. They are new to your website. Every element on your website is new to them.
They are hunting for information, and they do not have the time or patience to stay long.
Unless you are able to get their attention, provide what they came looking for quickly, and build their interest with your design and copy, you will lose them in a few seconds. All that time, effort and money that went into getting that visitor will be lost.
You have to connect fast.
Every detail on your site can influence visitors’ motivations, thought processes, and decisions. You can have the most well-designed platform around. But if your site doesn’t speak to users, it won’t reach its full potential.
Luckily, digital psychology, persuasion and neuromarketing are there to bridge the gap.
Digital psychology is a relatively new concept that marries digital marketing with behavioural economics and psychology. Heavily steeped in science, digital psychology aims to understand how technology affects the human psyche and how it influences our behaviour and buying decisions.
While it’s a burgeoning area of study, it’s one that smart marketers and optimizers are already using to their advantage.
You have to approach your marketing endeavours from your customer’s perspective to ensure that you’re hitting all the right psychological triggers, giving your visitors what they want, and making as much impact as possible.
Digital psychology and neuromarketing should be an integral part of your CRO strategy. Understanding how your audience thinks, feels, and behaves can provide a goldmine of information.
Embracing that data will help you learn their interests, grab their attention, and elicit an emotional response with persuasive design and copy. From there, you can create a premium web experience that pushes users to take action. It can:
The backbone of this marketing technique revolves around seven core principles made popular by famed psychologist Dr. Robert. B. Cialdini. Effective implementation involves using the following principles in your website to create a conscious and subconscious response that drives conversions.
Friction is the enemy of success – but it can be your best friend too. Learn how to address friction on your pages. Systematically identify and reduce friction from your website to make people stay and buy from you (and come back for repeat purchases).
There’s no better way to connect with potential customers than through the art of digital persuasion. But like all CRO efforts, digital psychology is best applied by a professional.
I’m a CXL-Certified Digital Psychology Specialist who knows how to use digital psychology and persuasion to optimize conversion rates and improve your bottom line. We use proven psychological frameworks to improve your website, understand user behaviour, and influence purchase patterns.
Schedule a consultation today and take the first steps to connect to your audience on a much deeper level.