Is your homepage answering these three basic questions?

Your homepage is one of the most critical pages on your website.
It is where most visitors would land on your website.
It should answer these three very basic questions:

– What does this site have?
– To whom does it serve?
– What is its UVP?

If you cannot show your visitors instantly what you have to offer, if you can not show them if it is for them or not, and why you are different from others, you have lost them already.

You can show a brief snapshot of the range and breadth of your services on your homepage and create an interest to explore further.

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