Google Analytics – What does it do, and why do I need it?

Google Analytics is a free tool from Google that provides powerful insights not only about the traffic your website receives but about how customers interact with it. From integrated reports on user behaviour and detailed data analysis, Google Analytics offers unprecedented clarity into what works for your business – allowing you to create customized experiences that drive measurable ROI. With Google Analytics, you can quickly identify trends in customer engagement, spot areas where improvements need to be made and build strategies that generate long-term results. Investing in Google Analytics will give you a clearer picture of who is visiting your site, what they’re looking for and how successful your online presence is — empowering you to make better decisions and take profitable action.

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