Key Components of a Successful Digital Marketing Plan

preparing marketing strategy and plan

A digital marketing plan is a document entailing goals, timelines, and tools that you’ll use for this process. It should focus on the methods required to keep your audience informed and engaged.

Here are some of the key components of a digital marketing plan:


It all starts with a professional website for your business. In a sales funnel, your site will be the first place customers will come for first-hand information, and most often the last place your clients stop to make a purchase. Hence, your website design must be elegant and user-friendly to attract and keep customers and clients onsite.

Your website must contain well-written copy to convince visitors to take the desired action. Other attributes that you must keep in mind include:

  • It should be mobile responsive
  • It should be free of distractions
  • Should have clear menus and buttons for easy navigable
  • Must load fast to prevent bounce rate
  • Must contain different pages for different services

Landing Pages

Landing pages are the pages where a customer lands after clicking on a link found on a social media post, an email, an article, a Google Ad, or on your other campaigns. They are most often designed with a goal to convert prospects into leads.

The conversion rates of top performing landing pages stands at 11.45%. and higher. A landing page customized to meet the needs of your customers will likely boost your conversion rates and a big factor in your growth.

Search Engine Optimization

With 68% of clicks going to the top-five ranked results, it is important to embrace SEO. A highly ranked website will lead to more leads and more sales.

A solid SEO is developed via strategies such as:

  • Building an authority website
  • Creating quality content
  • Using relevant keywords
  • Making your website user-friendly
  • Increasing your site’s loading speed etc.

The benefits of doing SEO right, especially in the current digital marketing space, are incredible.

Pay-per-click Advertising

Pay-per-click advertising is where marketers pay a certain amount of money after an ad is clicked. It is quite affordable because you only make payment when an interested person clicks your ad.

It is one of the top components of digital marketing. The reason being, it allows you to narrow down to your target audience. Websites such as Google, Bing, Amazon and others provide you an opportunity to bid to their visitors for your keywords and key phrases.

Platforms such as LinkedIn, Twitter, and Facebook also offer pay-per-click advertising. Therefore, selecting the right platform to use with this marketing component is advantageous.

Social Media Marketing

The number of people using social media stood at 3.6 billion people in the year 2020. A digital marketing plan will be incomplete if it does not involve social media campaigns.

Sustainable relationships are built through social media. They provide an opportunity to attract, engage and retain your customers. Great social media campaigns have proven to increase brand visibility and loyalty.

When launching an SMM, consider the platforms constantly used by your audience. Include supportive visual content in your messages to make the campaigns more effective.

Google Analytics

Google Analytics is a web analytics software. It gives you an in-depth understanding of your website visits and visitors. It tells you when people visit your site, where they come from, how long they stay on your website, what pages they visit, what actions they take, are they stuck at some places, and so much more.

This software is free, and it gives you a great understanding of what is happening with your website and your visitors. It helps you to evaluate the performance of your website and your marketing campaigns. It helps you to make changes to your website and tweak your campaigns for better results and success.

Google Analytics is the best friend of all SEO specialists and digital marketers around the world. It is a powerful tool to guide and propel you for digital marketing success.

Will One Time Incorporation of All the Above be Enough?

Adhering to the mentioned things will most definitely increase the success rate of your online marketing efforts. However you need to constantly re-strategize and adapt as digital marketing space is continuously evolving.

Any efforts you make to update yourself with the ever evolving search engine rules, ranking factors and algorithm updates, or the pay-per-click advertising rates and quality sores, will be very beneficial. Keep in mind that change is inevitable. In digital marketing, there is no standing still.

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